Since its inception, Arizona Fire and Burn Educators Association has remained at the leading edge of innovative and transitional training making the Public Educator a true professional. Through its various seminars, AFBEA has become a force on the national front, gaining recognition for our state and the distinctive challenges, which face the fire service today.
fire prevention

Report: Effectiveness of Digital Media and Social Networking for Reaching At-risk Groups

Nov 282011

Report: Effectiveness of Digital Media and Social Networking for Reaching At-risk Groups

Digital media and social networking sites are increasingly being used by people to communicate via the Internet either through their mobile phones or personal computer. To convey fire safety messages to at-risk populations, the New Zealand Fire Service is looking to embrace new ways of communicating these messages. This research looks to quantify the use of social networking and/or digital media among identified at-risk groups and to explore how effective these might be in conveying a range of fire safety messages.

Available only on the intranet.  Download Research here.